Results of 2006 Our Daily Bread Prize

bread loaf

The 2006 ODB Prize Winner

 


The winner of the initial $10,000 ODB Prize was Dr. Murray Rudd, Assistant Professor, Canada Research Chair in Ecological Economics, Memorial University of Newfoundland, Sir Wilfred Grenfell College, Corner Brook, Newfoundland, Canada.

The issues addressed in Murray Rudd's 2006 prize-winning paper Evaluating the True Costs and Benefits of Bread, are are further explored in his recent paper, A logic model for responsible entrepreneurship and sustainable development.

Murray's current research program focuses primarily on three issues: assessing the 'non-market' economic value of natural capital; quantifying the costs of environmental conservation to private and public sectors; and incorporating the full spectrum of true economic values in policy models that explore when, where, and how to best invest societal resources to achieve ecological and socio-economic sustainability. Part of his research will focus on untangling consumer preferences for healthy, risk-reducing, natural, and 'ethical' Atlantic Canadian foods.

The benefits to candidates for the ODB Prize included monetary compensation for the research results and ongoing outreach of the selected frameworks and findings to the general public. Specific benefits to winners included collaboration with other participants; sponsorship for candidate representatives at a Candidates' Forum at Tufts University; and a $10,000 prize plus award publicity. The ODB Prize winner will participate in the Implementation Forum.

The June Candidates' Forum on the campus of Tufts University

The June 2006 Candidates' Forum at Tufts University, provided serious candidates greater context and understanding of the issues surrounding the ODB "true cost" challenge. ODB Jurors and Advisors recommended the June Candidate Forum as a basic design requirement for participants to write higher-quality and more richly diverse papers. The quality of the papers was key to this effort as it is the basis of information accessible to people in their selection and use of products and services.

Results from the June Candidates' Forum

Candidates participating in the Forum joined moderators Dr. Neva Goodwin, Co-Director of GDAE, the Global Development and Environment Institute at Tufts University, and Jim Turner, attorney consumer advocate partner of Swankin & Turner, Inc, Washington DC. The Findings, which can be accessed below, summarize the results of that discussion.

Jurors' roles

The jurors designed the Call for Papers, reviewed all finalist papers, synthesized the findings, ranked the papers, and selected the prize winner. These practitioners brought deep experience and diverse perspectives to the initial ODB Prize Program. Three advisors and two facilitators supported the nine jurors. Facilitators included Gil Friend of Natural Logic, Inc. and Theo Ferguson of Sustainable Ventures, and a Juror Forum on-line Moderator, Paul Sheldon.

Jurors, Advisors, and Online Moderator Bios (pdf)